Vice President (VP) of Sales & Marketing

About the role

We are seeking a dynamic and strategic Vice President (VP) of Sales & Marketing to lead our sales growth, marketing initiatives, CRM processes, and customer experience functions. This role demands a high-energy professional with a strong record of leadership, people management, and cross-functional collaboration. You will report directly to the CEO and play a pivotal role in aligning sales and marketing efforts with company goals.

Key responsibilities

• Drive sales strategy and execution to meet revenue and growth targets.
• Set and monitor goals for the Sales & Support team.
• Identify new business opportunities and lead client acquisition efforts.
• Foster strong relationships with key clients and distribution partners.
• Optimize territory planning and client segmentation.
• Coach and review the performance of Sales Executives regularly.
• Oversee CRM usage, ensuring accurate and actionable client data.
• Collaborate with the CRM Specialist to monitor pipeline health.
• Use CRM insights to resolve funnel bottlenecks and improve processes.
• Train team members on best practices for CRM use.
• Develop automated workflows for lead management, deal tracking, and reporting.
• Supervise the Digital Marketing Specialist to align campaigns with sales objectives.
• Approve and evaluate paid campaigns (Google Ads, social platforms).
• Guide content marketing across email, blogs, and social media.
• Ensure marketing leads are seamlessly tracked within the CRM.
• Monitor key marketing metrics (CTR, ROI, conversions) and optimize performance.
• Define standards for high-quality and timely customer support.
• Drive improvements based on customer feedback.
• Ensure professional and responsive client communication by the Sales & Support team.
• Analyze recurring client issues and streamline internal processes.
• Implement systems to effectively track and resolve complaints.
• Report regularly on sales metrics, marketing ROI, and client satisfaction.
• Present quarterly updates on business performance.
• Share insights from competitive research and market trends.
• Recommend strategic shifts to enhance sales and marketing outcomes.
• Collaborate with the CEO on long-term strategy and planning.

Required qualifications

• Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
• 2–4 years of experience in sales and marketing, with minimum 2–3 years in a leadership role.
• Demonstrated ability to drive revenue and manage cross-functional teams.
• Proficiency in CRM tools like Zoho or Salesforce.
• Strong analytical mindset and data-driven decision-making.
• Excellent communication, leadership, and negotiation skills.

Preferred skills

• Sales: Strategic planning, goal setting, coaching
• CRM: Workflow creation, pipeline monitoring, data hygiene
• Marketing: Campaign management, content planning, KPI optimization
• Customer Support: Quality control, escalation handling, feedback loops
• Reporting: Forecasting, performance analysis, executive-level reporting